Tao of the Zentropist

June 4, 2013

The Business Case for Uncertainty

For many people, and many business entities, the notion of uncertainty is one fraught with anxiety, if not outright fear, and is the cause for many sleepless nights and oftentimes ill-conceived attempts to “manage” the uncertainty.  While this is understandable, it is also a mistake, because fundamentally, we often have limited control and influence over the environment in which we operate, and there are lessons to be gleaned and improvements to be made at a personal and often organizational level in dealing with the very chaos and unexpected outcomes which unfold in the act of living our lives and running a business.

WHY UNCERTAINTY IS NOT NECESSARILY THE ENEMY

It would seem axiomatic that if we knew with absolute certainty what the outcome of any process or sequence of events would be, we would be assured of success each and every time we repeated the same actions in the same order. Arguably, one of the primary reasons to develop process or to codify certain actions in a planned sequence is an effort to ensure a repeatable and consistent result which is viewed as desirable. And when it comes to manufacturing a product or implementing a service, this is a worthwhile and necessary goal. But we also know from life experience that defects and deficiencies will arise despite best efforts, and the outcomes will not always be exactly as intended or expected. Call it Chaos theory or the Butterfly Effect, but what we find is that nature rarely presents us with absolutes, and predictability can be highly elusive.

We should acknowledge that uncertainty often drives innovation, because it tends to enforces discipline and a rational (or at least focused) analysis of a situation in order to try and influence outcomes in a predictable fashion. This can lead to new breakthroughs and new efficiencies arising from the willingness to adapt and acknowledgement via robust contingency planning that not all variables may be within our control.

Uncertainty leads to adaptability and refinement of process because of the innate desire to shape outcomes. Determining what actions to take, along with when and in what order in order to arrive at a particular result is the raison d’être for process to exist. And when a process does not reliably produce intended results, it is natural to make changes to see if the fault lies in the approach itself rather than some outlying factor(s).

If we accept that systems are in a state of dynamic flux, we are more apt to be open to continuous evolution and improvement, because we understand that maintaining stasis is not an option; if we attempt to do so, we will be superseded or eventually rendered obsolescent.

EMBRACING UNCERTAINTY

So if we cannot eliminate uncertainty completely, and at best can only seek to mitigate it, how can we best embrace it? In part, we must at times be willing to divorce ourselves from the purely emotional reactions to dealing with situations which do not turn out as expected or desired in order to understand whether partial or full fault lies in the process or actions undertaken up to that point. We must be willing to experiment and try new approaches to see if this leads to solutions which in turn produce more consistent results. Furthermore, we are reminded that if we are willing to ask “What if…?” we may discover previously overlooked opportunities and find competitive advantages that can serve us well.

We can have our preferences, but we cannot always be assured of them materializing exactly as envisioned. Only by coming to terms with uncertainty can we truly reach a state where we are prepared and sufficiently motivated to deal with it in an effective manner.

February 10, 2013

Reflections on the Year of the Snake

According to the Chinese calendar, we are now entering the Year of the Snake. A time of rejuvenation and transformation.  An opportunity for growth, as we “shed the skin we have outgrown” and re-emerge into the world with new vigor and purpose.

So why is it that for so many of us change leaves us paralyzed with fear, doubt and insecurity?

PERCEPTION MAKES COWARDS OF US ALL

Perhaps as sentient creatures, it is natural to seek patterns and order to the world. To believe that amid the seeming chaos, randomness and uncertainty, there is something greater at work and a plan unfolding, even if we are not fully privy to its contents. For some this is an article of faith. For others, it is a chimera which masks our unease with the concept of entropy.

We do well to remember that what we perceive as “reality” is not necessarily in fact, “reality.” It is a construct based on our closely held beliefs, experiences and even our desires. This is why the notion of change and dynamic flux can hold such terror and dread, for it challenges our fundamental assumptions about the universe and our place in it. And it takes a wise person to be willing to make such a leap.

Why is it that in times which we perceive as “good,” which are advantageous to our hopes, dreams and aspirations, that we wish for things to remain the same forever? Is it our fear of losing what we have? Or what we do desperately believe that we have, in part to define who we are? Conversely, and perhaps perversely, in times of struggle and challenge, is it not easy to fall into despair and doubt, and to secretly fear that “luck” has abandoned us, that success and happiness are elusive because we are undeserving?

We must free ourselves of such thinking. For ultimately it is both limiting and erroneous to allow ourselves to be held captive to our perceptions. To see things not as they are, but as we wish or fear them to be.

EMBRACE THE UNKNOWABLE

It is easy and even tempting to grow stagnant on our journey through life. Whether we realize it or not, we are socialized to find our comfort zones and to operate safely within these confines. Fortunately, it is the nature of Life, and the Tao which comprises it, to present many obstacles to such laziness and inertia. For if we do nothing at all we are carried along by the prevailing winds and currents, and wind up where we are. If we blindly expend energy and stubbornly act in a manner which is based solely on our perceptions, we wind up where we are. It is only by charting a course with sensitivity and consideration of the current which we are part of do we wind up where we need to be.

We must remain open to possibilities, for this is the gateway to change which leads to growth and greater awareness and understanding. We can seek to avoid change, but no matter our efforts, it will come. We can seek to effect specific change, and to be sure, our efforts will have consequences, but whether intended or not, we will invariably discover circumstances, challenges and opportunities once undreamt of. For such is the nature of the world. It is at once unknowable and mysterious, yet also less complicated than we make it out to be. It is all a matter of perspective and this is brought about by perception.

THE SAME AS IT EVER WAS

When a snake discards its old skin, this signals its metamorphosis as it grows and begins anew. Yet fundamentally, the snake is still the same creature that it was before shedding its outer wrapping. Transformation of character is not so easily accomplished, and requires far more discomfort and commitment. How we perceive ourselves, and those around us, in instructive to understanding both where we are and where we need to be to align ourselves with the balance and harmony which underlie this world.

Our story should not be understood as one of successes and failures, as victories and defeats, triumph and struggle, or tragedy and comedy. Rather it should be seen as a feat of navigation, or maintaining equanimity and equilibrium from one moment to the next. Instead of dwelling on what we think we can control, we are better served on seeing things not how we wish or fear them to be, but for what they are. Moments to be savored or to be endured, but not to cling to, for their transitory nature cannot be denied. And in embracing this approach we liberate ourselves from angst and turmoil and can truly discover not only the constancy of change, but the necessity of letting go that which no longer serves us or defines us. We are all “works in progress” and none of us are so far along that we cannot be refined, or so hopeless as to be beyond repair.

And with these thoughts, our journey continues now

September 12, 2012

KAYAKING AND THE NATURE OF LIFE

“I am haunted by waters.

Norman Maclean, A River Runs Through It and Other Stories

There is something that is truly sublime about paddling a traditional style kayak, in which the paddler sits inside of a cockpit (typically enclosed by a spray skirt to prevent water from entering) and practically “wears” the craft, attuned to every nuance of movement and the thrumming of water passing mere inches beneath one’s backside. Not to denigrate the sit-on-top designs, which have made kayaking more accessible and user-friendly to the masses, but the experience is simply not the same. And for those who have known the challenges and simple joy and freedom of paddling, whether at sea, running whitewater, or even navigating placid lakes and inlets, there are lessons, both overt and more subtle, to be applied to one’s life.

THE FIRST LESSON: BALANCE REQUIRES FOCUS

Kayaks, by design, are not particularly stable craft. Like a canoe, they can tip and roll very easily if the paddler misses a stroke, or fails to paddle brace, or is hit by unexpected wave action and does not react in time. This lack of inherent stability, however, allows kayaks to be highly responsive to the paddler’s input, and can allow course corrections and adjustments with reasonable efficiency.

In order to remain upright, particularly when running a fast-moving river or operating in a surf zone or in heavy wave action in the open sea, the paddler must maintain balance and this requires focus. It is easy in our modern world to lose focus; with so many obligations as well as distractions competing for our attention, following a path can be difficult. More so if that path is not clearly marked or is filled with obstacles which challenge easy passage. Without balance, we lose our center, and without command of our center, we are prone to loss of control.

We cannot control everything that happens, but if we maintain balance, we can quickly recover and avoid the worst outcomes.

THE SECOND LESSON: UNDERSTAND THE RHYTHM

The more time that one spends immersed in nature, the more one understands that everything has a natural rhythm. Things are as they are, and all things interact with each other in fairly predictable ways if you understand the dynamics of the relationship and the context of the environment. There are predators and prey. There are symbiotic and parasitic relationships. For sailors, no wind can be a curse, but too much wind can be a nightmare. Water is the essence of life, yet it can sculpt landscapes and kill with no compunction if present in sufficient volume, force or even based on its temperature.

Piloting a kayak forces the paddler to fall into a rhythm, and this rhythm will naturally mirror the given environment. The double bladed paddle requires some degree of ambidexterity, alternating strokes on either side of the boat or requiring the paddler to perform a brace by placing the flat of the blade on the water’s surface and leaning into it (which may feel counter-intuitive at first) to avoid rolling over.

The nature of the kayak is to become unified with the particular rhythm of the water upon which one is traveling.

THE THIRD LESSON: LEARN TO READ THE CURRENTS & EDDIES

Both whitewater kayaking and sea kayaking require knowledge of water’s behavior, and an appreciation and respect for what nature can unleash with little or no warning. Whitewater, while exhilarating and majestic, can also be terrifying and deadly, as the power of a tremendous volume of water, coupled with obstructions which can snag, pin and trap the boat and paddler in deadly circumstances, is not to be trifled with. Paddlers running rapids must quickly learn how to gauge safer routes of passage, and must respond to the feedback of the river instantaneously if not to be overturned.

At sea, even close to shore, the paddler can experience both wave action and currents which may thwart forward progress, force the paddler severely off course, or threaten the stability of the boat. Being able to track on a particular course requires skill and constant effort, and understanding when and how to expend energy efficiently.

Navigation is essential to a successful journey. Even if the destination changes en route.

THE FOURTH LESSON: BE PREPARED FOR SELF-RESCUE

Arguably, what many people find most intimidating about traditional style kayaks is the experience of being confined in a fairly tight cockpit, which can present challenges should the boat overturn. The traditional response to overturning in such a craft is to perform an “Eskimo roll” in which one snaps the hips and twists the body, using the paddle for leverage, in order to return to the water’s surface from a fully submerged position.

This maneuver can be tricky and requires patience and practice to learn. Sometimes it is simply easier, or perhaps more expedient, to “eject” from the kayak by pulling the spray skirt and swimming free, although there is danger in being separated from the boat for an extended period of time. And it is not necessarily an easy matter to climb back into a kayak once one has “gone for a swim,” particularly if kayaking solo. For this reason, having at least one other party that can be relied upon is always preferable to “going it alone.” There are times when this is not possible, but companionship on a journey can make all the difference.

Life invariably throws surprises at us. Our ability to “self rescue” and adapt to changing circumstances, or to come to the assistance of another, is vital to our ability to persevere.

THE FIFTH LESSON: RESPECT WHAT’S BELOW THE SURFACE

Unlike most other watercraft, kayaks sit low in the water, with very little separating the paddler from the water itself. In some manner, this forges a “connection” with the very medium in which one travels which is arguably unrivaled, and incredibly intimate. It is an easy thing to stretch out one’s fingers and touch the surface of the water, or to plunge one’s hand or arm into the depths as one contemplates the hidden mysteries below.

In life, much is hidden and perhaps even unknowable to us. We must operate with the faith that our efforts are not in vain, and our expenditure of time and energy is bringing us closer to a destination that will resonate with the very core of our being. That which is unseen does not by definition, not exist. It is merely our perception, or lack thereof, that informs our observations and beliefs.

Water is as elemental as the mountains, and it is water which can often alter the shape and character of those topographical monuments. Something to ponder from the seat of a kayak…

July 24, 2012

Inauthentic Authenticity

Image courtesy of StockFreeImages.com

There seems to be quite a bit of chatter and advice on the topic of “authenticity” as it applies to social media. For all the talk that people, as well as brands (and many like to emphasize that individuals are now “brands” too) need to be authentic to connect with their intended audience, there’s something rather disingenuous about all of the attention focused on this subject. Perhaps like “non-scripted television,” a.k.a. “Reality TV,” what is presented to us in social media behaviors is more often than not artifice, until proven otherwise. And it’s the “until proven otherwise” part that is of greatest interest…

WHAT IS AUTHENTICITY ANYWAY?

No one likes to be played for a sucker. Surely this is not a controversial or debatable point. And while social media presents the opportunity to reveal a lot about an individual’s personality, passions and beliefs, it is also not immune from manipulation. For example, some celebrities have massive Twitter followings in part because those connecting to them believe on some level that they are now part of this person’s “inner circle.”  I guess the allure of 140-character tidbits leads some to believe they now have a “relationship” with the other party, but if that’s what passes for meaningful connection, it’s a rather shallow and contrived arrangement. Being authentic is not necessarily about “being on message” and “building a brand” but rather, remaining true and constant to the core values and beliefs that one holds. The moment that a conscious decision is made to “spin” a message or behave in a proscribed manner is the moment in which “authenticity” is lost and play-acting begins.

KEEPING IT REAL

For those who want to present the world with a “window into their life,” social media can certainly be a useful tool, but there’s a fine line between genuine behavior, whether learned or instinctual, and performance. We may strive to uphold a certain ideal, and present to the world a certain image, but if we truly don’t embody the phantasm which we’re selling, inconsistencies start to quickly emerge.

Trying to cover up mistakes, errors in judgment, or past shortcomings is about rewriting history and does not preserve authenticity. It actually undermines it. Arguably, it’s easier to respect someone who is striving to evolve and attain certain far-reaching and ambitious accomplishments, and who may encounter failures and setbacks along the way, than those who claim flawless results each time they go to bat or squabble over the lowest hanging fruit.

One is reminded of the wise and perceptive words of Marcus Aurelius who stated, “The measure of a man is the worth of the things he cares about.” One can learn a great deal about someone by the subjects, triggers and stimuli which provoke a response while they are busy engaging with others on the Internet. It’s not difficult to be brave and combative when sitting behind a computer or tapping into a smartphone or tablet when one is not facing another party; consequently, social filters often come off and reveal what someone really thinks and their true nature.

HOW TO TELL A GENUINE FAKE

Image courtesy of StockFreeImages.com

So how do we avoid the frauds and schemers and delusional self-promoters? Can it be done? Should it be done? Ultimately, one has to look for consistency, because over time, it’s hard to maintain a false face without cracks appearing in the veneer. I find people’s off the cuff remarks, comments and answers to often be far more revealing than what might be posted in a blog, or a profile, or even a discussion thread which are more subject to editing and even ghostwriting. Emotional responses to another party’s question or posting or tweet which are triggered without much forethought may give greater clues to a person’s character and psychological makeup than more measured and considered responses delivered after a longer delay.

Most people struggle to reconcile the person who they wish to be, and want to portray themselves to be to others, with who they actually are in the moment. I don’t believe that people can remain static indefinitely; they need to evolve and change or they will find themselves relegated to a category of either caricature or irrelevance. I personally subscribe to the notion that, “Action reveals character,” and all pontification aside, it is how people behave, particularly in times of stress, when quick response is demanded, or when they think that they are unobserved, which truly reveals who they actually are. All the rest is measured commentary.

You cannot manufacture authenticity, and slapping a label on something doesn’t make it so. We simply are who we are until we change; whether that change is conscious and deliberate, or forced upon us by circumstance, is simply the mechanism and should not be mistaken for the result…

February 16, 2012

The Cult of “Me”

The Digital Age has brought us many benefits, including a near ubiquitous mode of communication, and with those benefits, it has also unleashed the floodgates. Never before in the recorded history of humanity have so many had so much to say, yet amid the ensuing cacophony and din, one can’t help but observe that many, and perhaps most, have nothing original to say, opinions (informed or otherwise) masquerade as fact, and few take the time and effort to listen.

Ours perhaps is not the First Age of Shameless Self-Promotion, but it may very well be the most far reaching, and the narcissists among us cannot help but bend their knee or even throw themselves prostrate as they worship for all to see before the Cult of Me.

IN A WORLD OF EXPERTS…

Modern life in industrialized societies moves at a blistering pace, and few of us have to be told that competition among even the well skilled and qualified for desirable jobs and clients can be quite fierce. Social media outlets such as LinkedIn have created new channels of connection and networking, and even a cursory review of user profiles will also reveal a proliferation of individuals who boast of impressive accomplishments and skills, yet if you start to scratch beneath the surface, the substance and even veracity starts to come into question.

Photo courtesy of iStock

The Internet seems to encourage and foster the notion that we live in a world of experts, yet somehow conveniently overlooked is that many of these experts are self-proclaimed, and therefore suspect. Malcolm Gladwell has famously commented upon the “10,000 Hour Rule” which suggests that one becomes an expert at a task by practicing it for 10,000 hours. There’s likely some element of truth to this, although a corollary which should not be overlooked is that one must practice well and thoroughly for those “10,000 hours” and ideally is receiving real-world feedback, particularly from those more adept at the given task. For example, as Chief Instructor Eyal Yanilov of Krav Maga Global once remarked to me when we were discussing the process of mastery in the martial arts, there’s a big difference between the practitioner who trains hard, consistently and constantly for 20 years, and the one who has flitted from one thing to the next for 20 years. They both may have been “at it” for 20 years, but one is arguably an expert while the other is generally at best partially trained and at worst a dilettante.

LEADERS BEWARE

Those in leadership positions, particularly when the individuals are in actuality far more “managerial” in nature  and capability (i.e. those who delegate and more often than not cannot execute) than “visionary” and “inspiring” can be especially susceptible to self-aggrandizement and over-confidence, particularly when it is not warranted. The ranks of Corporate America and even start-up environments are filled with people convinced of their own brilliance and aptitude, or doing their best to convey this image to others. Sometimes those in positions of responsibility mistake success and/or competency in one particular endeavor to convey upon them universal wisdom and knowledge and therefore fail to actually listen to or learn from others, particularly if they feel somehow challenged or threatened by colleagues, particularly subordinates.

We’ve all seen people try to “fake it” and be something, or someone, they simply are not. It’s instructional to witness, for example, an individual with an inflated title, and an unjustifiably high opinion of his own capabilities and worth, pose questions (which reveal striking ignorance and lack of resourcefulness) to colleagues which readily could have been answered with a Google search on the computer within comfortable reach. The fact that this individual wasn’t embarrassed to be doing so was remarkable.

IF I AM NOT FOR MYSELF…

Perhaps the observations above brook the question, “If self-promotion is wrong, am I to remain modest and potentially invisible?” I would counter that this is a false dichotomy, and the answer comes back to the hoary old (yet demonstrably true) axiom, “Action reveals character.”

We are defined in life but what we do (or fail to do) and there is no escaping this at times inconvenient truth. And eventually the illusion spun through misdirection, refusal of accountability and unwillingness to take the occasional bruising for mistakes and omissions catches up to the posers. With focused effort one can change who one is to address deficiencies and weaknesses, but ultimately, one can never hide from who one is.

Many people may be familiar with the Jewish philosopher Hillel’s rhetorical quote, “If I am not for myself, who will be for me?” Yet, interestingly, some of these very same people seem blissfully unaware that this statement is part of a couplet, and the oft-omitted second part of this adage is quite revealing: “And if I am only for myself, what am I?”

What makes this particularly interesting is that in the second phrase, the question posed is not “Who am I?” but rather, “What am I?” This choice of wording is unquestionably deliberate and suggests that those who are selfishly only invested in their own ego and satisfaction of their wants at the expense of everything and everyone else sacrifice the essence of their own humanity, and are therefore no longer considered a person, but a thing.

So remember, as wise and accomplished as you may perceive yourself to be, do not blind yourself to the realities of your own limitations, and most certainly, don’t fall for the mistake of believing the hype created by sycophants, especially if the chief among them dwells within your own being…

October 30, 2011

Adventures in (Mis) Management

After a longer than intended absence from this blog, I find myself addressing a subject which has long been of personal interest, and which I believe is both fundamental to and essential for any meaningful semblance of government and commercial enterprise to exist, which is that of management and its practice. Now it is important to note that my own view on whether management and leadership are synonymous is clear-cut; I do not believe this to be the case. It is my own contention, albeit one shared by a number of acknowledged management and leadership gurus, that good (and consequently, excellent) leaders will invariably possess sound understanding and command of management skills and principles, yet it is possible to be a good manager (particularly within a bureaucratic and/or rigidly hierarchical structure), yet be a middling and ineffectual leader.

Image courtesy Dreamstime

Perhaps due to this bias, I personally place great stock in the need for those in leadership positions to be aware of how they are perceived as managers, and how they operate in this regard. And because we often tend to learn more from failures and negative examples, I will call attention to what I perceive as shortcomings or outright failings that I’ve observed thus far in my career. The first step towards resolution or addressing of a weakness is to recognize it for what it is, so perhaps this will prove beneficial. And for those wondering in advance, I have seen many of the behaviors recounted in what follows manifest in a single individual, and consequently, that individual (along with others demonstrating less than desirable management traits) were held in low regard by peers and subordinates, contrary to their own perceptions.

Self deception, it deserves stressing, is nearly always present in poor managers.

IS IT BETTER TO BE FEARED OR LOVED?

When one is placed in a position of authority and responsibility, whether by choice or not, the two default modes by which most people will operate is respect and fear. Those who choose the former path of respect will entrust that subordinates and those accountable to them will perform to the best of their ability because they do not wish to disappoint someone whose work, reputation, personality and/or some other attribute resonates with them. Those who follow out of respect seem to “rise to the occasion” or “bring their A-game” in order to match (or exceed) performance expectations in a very positive way.

On the other hand, those who rely on management through the negative emotion of fear, which may consist of overt or implied intimidation (i.e. “I have the power to fire you”), reliance on strict hierarchical chains of command, public dress-downs or humiliation of under-performers, etc. must understand that they are eliciting desired behaviors through forced compliance rather than voluntary compliance. In other words, they employ the “stick” rather than the “carrot” approach. While I certainly have a strong viewpoint on which approach I personally favor and default to, I will not deny that fear can be a powerful motivator and there are managers that achieve results largely based on fear. The greatest danger, in my opinion, is managers who confuse these two opposing motivational factors and do not clearly understand that which they are practicing. If you choose to employ a “management by fear” agenda, know that you are vulnerable the instant your power is perceived as waning or the fear among subordinates dissipates. Conversely, those who rely on respect to manage must understand that should that respect for some reason be shaken, unless it is restored one’s authority may very well diminish.

Another key component to management (which in turn promotes good leadership) is remaining authentic. Authenticity is a quality which can be at once elusive as well as self-evident; many people can instinctively sense when others are putting up a false front or are acting contrary to their actual nature. Thus, the admonition to “Know thyself” is critical to being able to find one’s true self, and to let this guide one’s decisions and behavior. Working both in and around an industry (Entertainment) notorious for attracting people predisposed towards creating illusions, fabrications and false projections in order to get what they want, it is still interesting to note that some of the most dysfunctional and toxic personalities drawn to show business do remain authentic in their own perverse way. These individuals see little value in conforming to what are otherwise more widely considered acceptable standards of behavior and conduct, as often enforced in other industries, and consequently pay no heed in doing so. Whether they are admired or reviled for such attitudes and behavior (which in turn is largely dependent upon their perceived success and whether they can benefit those expressing the opinion), they are authentic to their natures. Of course, dealing with those who display sociopathic or psychopathic behaviors can be difficult for others, particularly when these tendencies are readily concealed.

All other things being equal, good managers will align their own core values and the values of the organization that they serve (which ideally are not too far apart) so that the appearance of, or actual existence of, hypocrisy is minimized. It is important as a manager to communicate what is expected of an employee and how that employee will be measured and judged, failure to do so leads to confusion as well as expectations which having never been vocalized or expressed, will seldom be met.

REPUTATION TRUMPS SPIN AND WHY INTEGRITY MATTERS

Image courtesy Dreamstime

Another issue for managers to be conscious of is that reputation always trumps spin. While it is certainly possible to fool some people for an indefinite period of time, fooling everyone indefinitely is highly unlikely. Managers with poor inter-personal skills or who are clearly out of their depth may convince themselves that their “secret” is safe, and may actively work to tell others of their greatness and alleged accomplishments, but this illusion cannot be maintained in the long term. I have met people who have proudly proclaimed their own greatness and confidently boasted of how well regarded they are by their subordinates (who interestingly enough, they refer to as “minions” which even when said tongue-in-cheek, reveals a lot about the manager’s character), only to find out with minimal probing that they are tone deaf to how others really see them.

While there are times, as a manager, where you may have to take actions that are not particularly liked by subordinates, if undertaken fairly and with good cause, the dislike of the action will generally not carry over to personal dislike of the individual. Those who fail to understand and appreciate this distinction are the one whose reputations, invariably, are nowhere near as “rosy” as they may perceive.

While one would normally hope that the following would not need to be said, both publicly discussed cases and my own anecdotal experiences have identified the moral and legal imperative of maintaining integrity. Furthermore, the cautionary note that must be sounded is that those who preach most vociferously about integrity, yet conduct themselves in a manner contrary to what they preach, are most assuredly devoid of integrity and ought to be duly censored for this. A more recent example that I’ve personally witnessed in recent years is observing an individual publicly stress the importance of integrity and ethical behavior, yet then proceed to misrepresent material facts, allow “errors of omission” to creep into documentation utilized for evaluation of a company’s suitability to perform certain work, and otherwise twist, distort or recast events and behavioral patterns to rationalize actions which were of personal self-interest and benefit, but far removed from objective truth or even the interests of the organization.

Having integrity requires one to possess some framework for evaluating choices in a context of “right” versus “wrong” (in which there are some absolutes) and not engaging in ethical and mental gymnastics to justify one’s favored decision or position when it does not confirm to the criteria established via that framework.

THE CARDINAL SIN OF MICRO-MANAGEMENT

Another pitfall which good managers must avoid is either the desire and/or tendency to micro-manage others. This is perhaps one of the most soul and morale killing activities that can be done, particularly when those subordinates are competent and experienced. It has been said that people less frequently quit companies than they do bosses, and micromanagement of tasks is often high on the list for why employees can no longer tolerate their direct managers. As a manager, if you feel the need to micromanage, this brings into question the competency of the person you are actively overseeing, and if this is indeed the issue, more appropriate remedies may exist. Perhaps the tasks or expectations are not clear, and further investigation and definition will solve the problem. Or, maybe the skills of the person are simply not up to the challenge, in which case the hiring process and decision-making broke down, or the job responsibilities have changed and the person’s skills have not kept pace with that change.

If as a manager, you are hiring people primarily because you do not feel threatened by them, and are loath to hire those who might one day rise to your own title and responsibilities, I would posit that the problem lies with you. The best leaders, and indeed managers, will hire people smarter and who potentially may be more accomplished than themselves precisely because they are not fearful of being replaced or overshadowed. What comes to mind for those who cannot bring themselves to embrace this approach is a timid, lazy and mindless bureaucrat more intent on job security than performing meaningful work.

NORTH VERSUS SOUTH KOREA IN A NUTSHELL

I will conclude with an incident that has stuck in my mind for years, which was a meeting that I attended with a notoriously bombastic and difficult literary manager/film producer and Jeff Berg, the chairman of the talent agency International Creative Management (ICM). During the course of the meeting, Berg posed the question, “What is the difference between North and South Korea?” His one word answer to his own question was, “Management.”

If you think about it, obvious oversimplifications aside, there still remains a lot of truth in that succinct response. Good management can lead to productivity fueled by heightened morale, collective belief in an organization’s mission and vision, and a desire on the part of individual workers to not be the weak link in the chain and to perform accordingly. Poor management kills employee morale and productivity, leads to unfocused decision-making, muddles or obscures any sense of mission/vision (if these existed to begin with), and creates a culture where employees may perform at some bare minimum level, but will not be self-motivated to push boundaries or to take unsolicited steps which might benefit the employer.

Most of us have no question as to which type of organization we’d like to belong or what kind of manager we’d like to either be or report to (or think we are), yet there is still sufficient evidence to suggest that mismanagement, rather than good management, is the order of the day within far too many businesses…

June 1, 2011

Storytelling and Commerce: When Art Meets Business

Fundamentally, humans seem hard-wired to appreciate and crave stories, and smart entrepreneurs and businesses instinctively understand this predisposition and will market themselves accordingly. In an age of 24/7 news cycles, the proliferation of media channels which didn’t exist a generation ago, and economic cycles which for many require constant reinvention and self-promotion to stand out from the competition, those who incorporate storytelling practices and techniques into their business are more apt to command the attention of both internal and external stakeholders, as well as customers.

THE ELEMENTS OF A SUCCESSFUL BUSINESS STORY

Well-told stories will always have certain traits in common, regardless of larger elements which are layered and woven in such as mythic structure, use of archetypal characters, genre conventions, cultural predispositions and the like. These traits ultimately come together to create a narrative that is:

  • Credible
  • Compelling
  • Consistent
  • Coherent
  • Character-Driven

So let’s dive deeper and define the above and provide some concrete, business-related examples to stir up some entrepreneurial juices.

CREDIBLE AND COMPELLING

Telling a story which is credible may on the surface seem odd from the point-of-view of the world of fiction, but actually, even fantasy and science-fiction must conform to rules established by the author through the conventions of the narrative. Unlike ancient Greek tragedy playwriting, the presence of deus ex machina plot devices is viewed by most as sloppy and/or lazy writing and is long out of fashion.

On the business front, maintaining credibility with customers, as well as employees and outside vendors, is critical for the fiscal health of the enterprise, and is vital whenever outside capital is being solicited. This credibility can not only pertain to the manner in which the business is presented and positioned in external facing collateral, but may extend to the behavior of key employees as well, including senior management. Once credibility is lost, whether due to incompetence, malfeasance, or simply failure to act in an appropriate and timely manner to a perceived problem, it can be extremely difficult to regain trust.

Determining what make a narrative compelling might seem like a tall order, but if one analyzes stories across various cultures and genres, it becomes very clear that at its heart, the answer is quite straightforward – the audience must be emotionally invested in the outcome of the story. If you fail to engage and hook the audience, you’ve lost them, their attention will wander, and your chance of regaining their interest will likely be compromised since they have already pre-judged your storytelling ability.

For a business to have a compelling story, it is essential that prospective customers understand the product and/or service offerings, and furthermore, that a Unique Selling Proposition (USP) exist. USP is fancy marketing speak for a succinct description of what differentiates your business from the competition, and potentially what benefits customers will derive from purchasing from you and not your competitors. It is essential that a business owner, as well as any staff who interacts with prospective customers (which if you get down to it, is actually everyone) clearly understand and be able to articulate your company’s USP.

CONSISTENT, COHERENT AND CHARACTER-DRIVEN

Consistency is another hallmark of a well-told story, and this is true in both the fiction and non-fiction realms. Most often, this is a reflection of the tone and style of the story, which in written form are conveyed in the use of language and point-of-view. In the fictional world, different genres over time have developed certain conventions, and while it is certainly possible to “break the rules” and even mix genres at times, the storyteller must be very careful in doing so, because when expectations are defied, a certain amount of risk is entailed. A similar restriction applies to non-fiction writing, such as reporting, memoirs, text books and the like. For example, fictional elements and personal opinion are never supposed to co-mingle with what is reported as “news” or represented as a “true life account.” To do so violates fundamental precepts of the form and undermines, if not outright destroys, credibility.

In business, it is just as important to remain consistent. This is true not only in the positioning of the company from a marketing and sales perspective, but also from an operational one as well. In order to develop efficient processes and economies of scale, companies need to create consistent means of performing tasks, with means to ensure quality, report results and address issues which arise during appropriate lifecycles. Successful national businesses with retail outlets, for example, spend considerable effort and capital ensuring that the customer experience at one location is replicated identically at another. If you’re a fan of the fast food burgers at a nationally known chain, you can rest assured that the meal you order at one location will more or less taste the same at another.  In the service world, it is important that methodologies and approaches which produce the best results are implemented consistently so that quality of the services delivered does not differ substantially depending on the resource(s) rendering the service.

Our final elements for inclusion are coherence and the importance of having memorable characters populate a story. Coherence might seem to some as a “no-brainer,” but poorly conceived, written and delivered stories can be found all around us without expending much effort to look. Sometimes coherence is sacrificed due to having too many people influencing the story, and in doing so, providing inconsistent guidance which creates a disjointed narrative. From the perspective of business, this is typically communicated through branding efforts and the development of vision, mission and positioning statements which communicate the company’s raison d’être. Businesses start to run into trouble when they cannot clearly define what it is they offer, what audience they serve, or why they are even in existence in the first place.

My final point regarding the creation (or featuring) of memorable characters highlights the fact that people tend to identify with or react emotionally to people (fictional or otherwise) who they aspire to be like, or someone they would like to befriend, or who represent a natural foe or adversary, or whose own story provides them with inspiration and meaning. As a business, talking about a corporate identity can seem rather cold and impersonal, and effective marketing often seeks to humanize the business by focusing on the personalities and achievements of management and staff, or at the very least, attractive spokespeople who will resonate with the target market. Some business leaders are naturally larger than life “characters” that the media quickly respond to, since writing stories about them is far easier than more bland or retiring personalities, while others will often invent or otherwise exaggerate certain qualities in order to draw attention and create publicity. There are certainly lessons to be learned from the colorful characters found throughout history as well as the present day, even if embellishments have invariably been added to those who really once existed, or walk the world today.

WHY STORIES MATTER

Stories, whether written down, acted out by performers, or delivered orally, form the backbone of any society. Stories communicate cultural values, important myths, and often convey history from the point of view of the story’s creator or communicator. They engage our interest on a visceral level and help us to make sense of not only what our senses tell us on an individual level, but to process the messages conveyed by our environment on a larger macro level as well.

Obviously, this article cannot possibly delve into the complexities of applying time-proven storytelling techniques within a business environment, but it hopefully does make the case that creative license, if not misapplied with the intent to deceive, should be part of every business toolbox.

Author’s Note: This posting originally ran on the blog Serial Startups on May 26, 2011…

April 27, 2011

Why You Must Avoid Becoming “Middle Seat Guy”

Authors Note: This posting was inspired by a prior blog posting written by Curtis Franklin, Jr. on the Enterprise Efficiency IT blog earlier this month…

Anyone who has ever experienced airline travel, especially in the post 9/11 world and traveling in steerage (oops, I mean “economy”) class, intuitively understands that nobody, and I mean nobody, voluntarily chooses a middle seat. It’s simply not done. And part and parcel to this is understanding that the metaphor of occupying the “middle seat” when it comes to employment or marketability for independent, self-employed types in our Brave New World is avoiding finding ourselves in the Middle Seat, because it’s a miserable position to be placed in and ultimately, is not viable for one’s long-term viability, health or sanity.

In order to solve a problem, one first has to understand it, so let’s dive in…

CHARACTERISTICS OF “MIDDLE SEAT GUY”

If we accept the premise that one rarely volunteers to be the “Middle Seat Guy” (or Gal), absent extenuating circumstances, it is reasonable to conclude that a lack of sufficient planning and/or preparation often leads to this unfortunate categorization. And the truth is if you find yourself in the “Middle Seat” in business especially, you’re running a very real risk of being viewed as being expendable or at best, a mere commodity which is easily replaced by management on a whim.

Photo courtesy Sodahead.com

One of the major disruptions to the psyche of many white collar, or “professional” workers if you prefer, has been the realization that regardless of educational or work history pedigree, the system no longer protects those who may think of themselves (consciously or not) as being among the “elite” or most privileged. Much has been written about lately of the phenomenon of BWM’s (Beached White Males), typically displaced men in their 40’s to 60’s that were previously high-earners, some in what is supposed to be the prime earning years of their lives, who have discovered following their voluntary or involuntary termination that the world is no longer beating down a path to their door and the six-figure salaries that many were accustomed to are no longer sacrosanct.

As many corporations race to create, deliberately or not, a neo-feudal system in which the wealth and power is overwhelming concentrated at the very top with various levels of “serfdom” fulfilled by a mix of workers (including a cohort who can salve their wounded egos, if not their wallets, with various permutations of managerial or lower ranking executive titles), those who thought they had played by the rules have been disabused of the notion. Formerly convinced that they had dealt themselves a strong hand, these disillusioned and disenfranchised players have found they were mere patsies who were used and discarded, and pleas for understanding or “another shot at the big time” tend to fall on deaf ears both up and down the hierarchical ladder. After all, those who still have their jobs, especially if their positions are reasonably well paying and prestigious, don’t want to be tainted by association with perceived “failure” or the “fallen,” and those lower down in the pecking order may have little sympathy for people who once fed at the corporate executive trough and disdained or dismissed the very work which these refugees are either too prideful to accept even if offered, or completely unqualified to perform.

PROACTIVE AVOIDANCE OF THE “MIDDLE SEAT GUY” SYNDROME

So if one realizes the dangers in being passive, or even worse, complacent, regarding one’s career and economic future, what mitigating steps can be taken?

Clearly, both on a professional and personal level of self-development, it is vital that we adhere to the following core traits:

  • Remain adaptable and avoid stagnation by constantly evolving.
  • Do not wait for rewards and recognition, but create opportunities for these to arise.
  • Accept that change is inevitable, and that we are best served if we see it coming or do not waste energy fighting a reactionary battle that we cannot win.
  • Make ourselves indispensable through a “can do” attitude and willingness to learn new skills.
  • Avoid defining ourselves, or letting others define us, through simple sets of labels and preconceptions.
  • Understand that market value and “worth” are two different things; sell your value and thereby increase your perceived worth.
  • Never compromise our core values and ethical framework, but remain fluid in how we achieve our most compelling life goals, which should drive our sense of a personal mission.

Many of these concepts have recently been encapsulated in the notion of teaching individuals how to forge a “Protean Career,” and for employers, a “Protean Workplace,” which author and career coach Jay Block has been advocating for and spearheading via the Protean Careers Group on LinkedIn. Over the past several weeks, a small group of participants (the author of this blog included) have codified the notion of 12 Protean Principles which are meant to serve as a guide for people who understand the importance of continual improvement and development to avoid becoming stagnant, easily commoditized, or de facto, a “Middle Seat Guy/Gal.”

Further discussion of the 12 Protean Principles and their genesis will be forthcoming in future postings, so look for these soon!

Jonathan S. Ross is the founder and principal of Black Rock Consulting, a boutique management and communications consultancy based in Los Angeles offering strategic planning, project management, marketing and writing services. Feel free to send an email to schedule a confidential discussion of your needs. Initial consultations are FREE OF CHARGE and WITHOUT FURTHER OBLIGATION

February 3, 2011

Drawing the Line Between Respect and Reverence

Early on in our development, most of us are taught the notion and meaning of “respect,” usually within the context of the culture surrounding us. For some, respect is something granted automatically based on occupational titles, personal or professional achievements, chronological age, family or clan relationships, etc. Others emphasize that respect is something that must be earned, and is not conferred automatically.

No matter one’s upbringing or cultural values, there are times when the distinction between Respect and Reverence is blurred, and this can be problematic. We live in a world filled with both Light and Darkness, and consequently, there are many shadows. As the eloquent Oglala Lakota Medicine Man Black Elk said, “It is hard to follow one great vision in this world of darkness and of many changing shadows. Among these shadows, men get lost.”

The line between respect and reverence is oftentimes a thin one, but worth heeding with caution; we must temper our idealism with a measure of objectivity to safeguard ourselves from being led astray.

WHO OR WHAT IS WORTHY OF RESPECT?

Respect is defined by Merriam-Webster’s online dictionary in two very relevant ways:

“An act of giving particular attention” (consideration) as well as “High or special regard” (esteem).

Depending on one’s religious/spiritual beliefs, we all are granted, or get to enjoy, a decidedly finite amount of time in this world. For many years, our wants and needs are quite simple, and in most cases provided for by others until we reach a stage of development to start providing for ourselves. However, during these early formative years, we are to some degree or another socialized to pass judgment on people, institutions and things, in part to determine what is worthy of focusing our most precious commodity (time) on, and in part allowing us to interact within the societal mores and accepted standards of the larger culture.

Consequently, sometimes we are taught to respect certain things reflexively, without much further thought or analysis. Depending on perspective, this may or may not be appropriate, or even ultimately healthy for our own future development.

Personally, deciding on who or what is worthy of your respect is largely a personal choice, guided hopefully by one’s conscience and some objective analysis of the reasons why the target of the respect is worthy of purposeful consideration and emphasis. Those who deliberately choose to go “against the grain” may be viewed as mavericks and even malcontents; sometimes these people change the world for the better (as it might be commonly and universally defined), others lead themselves and others down twisting paths filled with deceit, strife and more often than not, hatred.

Whenever you are unsure, I would suggest to respect those people and things that are worthy of such admiration and emulation by virtue of the good which they return to the world around them through their actions or by the very fact of their existence; those that shine a beacon of light when the darkness closes in and step forward to be counted without thought of personal reward , much less risk; and those that facilitate and recognize the universal interconnectedness which binds all living things.

This is as good a starting point as any.

WHEN IS REVERENCE TRULY WARRANTED?

Invariably at some point, perhaps out of idealism or a willful and deliberate blindness to the faults and imperfections that mar all things, respect is transformed into reverence. Under certain circumstances, this thinking can become exceedingly dangerous, and cause us to adore and perhaps “worship” false idols.

In traditional Eastern martial arts, for example, students are often taught unquestioned obedience to a Master, and even more senior disciples of that master, because it is presumed that they are further along the path than the more inexperienced student. In one context this may be true – knowledge and command of a particular “art” or fighting style – yet this does not necessarily suggest that the Master or senior disciples are any wiser. Bruce Lee famously rebelled in part against such thinking, and faced enormous resistance and opposition from those who felt that he was disrespecting traditions because he lacked the discipline and appropriate mindset to demonstrate the proper obsequiousness to “his betters.”

In my own personal pursuit of the path of martial arts mastery, I have been fortunate to train under and with some individuals who are considered to be “masters,” and while I greatly respect the skills and understanding which they may have within their particular expertise, I do not automatically revere them as paragons of spiritual, ethical or philosophical wisdom. Some perhaps do have components of such knowledge, and if so, are given greater weight outside of a more narrowly defined context. Certainly none of them have demanded any unreasonable demonstration of respect based solely on their rank or experience; those that do, in my opinion, are the ones to be most leery of. Those who would coerce reverence, or falsely manipulate others to create such a feeling, are dangerous indeed.

To be reverent of someone or something is to imbue it with great power. We would do well to only cautiously extend such favored treatment and create such vulnerability to ourselves after very deliberate and careful consideration.

While respect is a gift which should be freely given, reverence is a sacrifice of some piece of ourselves upon a higher altar, and therefore must be reserved for only the most worthy recipients…

January 5, 2011

What Power Balance Bracelets Teach Us About Belief

To quote Captain Renault in the classic film Casablanca, I was “shocked” to learn via the Associated Press newswire that the manufacturer of Power Balance bracelets, in response to an Australian consumer protection inquiry, has admitted, “There is no credible scientific evidence that supports our claims,” in reference to its televised marketing campaign boldly stating that wearing its silicone bracelets improves balance, strength and flexibility.

Gee, you think? Plastic bracelets with “magical” holograms don’t really interact with the body’s chemistry, or alter your “chi” or encourage the instantaneous development of more fast-twitch muscles and neurological pathways? For those seeking instant gratification, this must be disappointing news indeed. But what this does reveal is how powerful belief can be, and how psychological conditioning can lead to positive outcomes.

IT’S ALL IN YOUR HEAD – OR IS IT?

What science does seem to suggest is that an individual’s mental state does have a measurable impact on not only athletic performance, but a wide range of human endeavors. Indeed, much of the “self-help” industry, including the cottage industry spawned by “The Secret” and the notion of the Law of Attraction, is based upon affirmations of positivity and reinforcing an attitude of belief that one is capable of achieving whatever goals one desires. You just have to want it badly enough.

Psychological mindset is important, and at elite levels of competition, any potential edge over a competitor is widely sought out. As Henry Ford is credited with saying, “If you think you can or you think you can’t, you’re probably right.”

The danger, of course, is that it can be very difficult for most people to maintain the focus and discipline necessary to remain positive 24/7, especially in the face of challenging circumstances which undermine confidence and perhaps speak to nagging self-doubts or feelings of inferiority. That’s why many Eastern traditions speak of focusing on the NOW, or the present moment, because it is the one thing that we have direct control over. Quantum mechanics aside, for all practical purposes the past is behind us (although as Shakespeare wisely noted, “The past is prologue”) and the future is still unwinding and unknowable. But we do have the ability to act in a certain way at this very moment, and adjust our attitude accordingly.

Of course, part and parcel to our mental attitude and maintaining a “Can Do” belief system is also recognizing where our talents and interests lie, and finding the sweet spot where these intersect and we can excel. Returning again to the topic of athletics, competition at the elite levels in every sport requires the right combination of genetics, hard work (physical and mental) and even a healthy dose of luck; absent any of these factors, just believing that one can become a highly compensated professional athlete is ultimately an unhealthy delusion.

THE POWER OF MAGICAL THINKING

Now what’s interesting, and frankly, not too surprising is that Power Balance has also admitted that some of the sports figures raving about the efficacy of its product are actually paid endorsers. We can be cynical about this, as vested financial self-interest is a powerful motivator, but I suppose that it’s also possible that people like Shaquille O’Neill and Lamar Odom really believe that their performance is enhanced by wearing a talisman which invariably is manufactured overseas by people who will likely realize in their lifetime less income than these gentleman do in a single season of athletic competition.

Based on interviews, I’ve come to the conclusion that Shaq is probably a nice guy whose heart is in the right place, but I wouldn’t hold him up as a paradigm of intellectual horsepower or as someone experienced in the art of critical thinking. And the Power Balance “demonstrations” featured on their television commercials and Website of haplessly weak, out of balance people suddenly “centering” themselves and resisting a tug on the arm are comical as any competent martial artist knows; notice how a subtle change in angle when force is applied can make all the difference between being able to maintain some semblance of balance and toppling over. I’ll be more impressed if someone can maintain their center (not to mention their equanimity!) with the aid of the magic bracelet when confronted by a well-trained fighter.

Yet even still, I would draw an important lesson from yet another scam tapping into the tendency of most people to want instant results with minimal or no effort; belief is a powerful tool in support of achieving one’s goals, so long as it is also backed by what Buddhism identifies as the Eightfold Path: Right View, Right Intention, Right Speech, Right Action, Right Livelihood, Right Effort, Right Mindfulness and Right Concentration.  One doesn’t necessarily have to agree with traditional Buddhist definitions of each of these, but rather the spirit of how they apply to each of us individually.

That’s something that all of us, regardless of religious affiliation, can potentially believe in…

Jonathan S. Ross is the founder and principal of Black Rock Consulting, a boutique management and communications consultancy based in Los Angeles offering strategic planning, project management, marketing and writing services to start-ups, early stage and more mature businesses. Feel free to send an email to schedule a confidential discussion of your needs. Initial consultations are FREE OF CHARGE and WITHOUT FURTHER OBLIGATION.

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