In Thomas Cleary’s translation of several lesser known (at least in the West) Chinese classics compiled within the book “Thunder in the Sky” he references a Ch’an (Zen) Buddhist aphorism which deserves some attention:
“When you meet a swordsman, draw your sword: do not recite poetry to one who is not a poet.”
This lesson is apropos in both one’s personal and professional dealings. The ability to quickly size people up, either as allies, adversaries, or something not quite either is a skill that under some circumstances can mean the difference between life and death. In business, it could carry serious financial and even legal implications when taking the measure of a prospective business partner, competitor, creditor or debtor, among others.
Those versed in theories of warfare both Eastern and Western have realized that war, when practiced shrewdly, is based on deception, and convincing the opponent of “truths” that are anything but; in concealing one’s strengths (and intentions) until the last possible moment; and to borrow a turn of phrase from Winston Churchill, surrounding one’s weakness(es) “with a bodyguard of illusion” which downplays or otherwise mitigates pragmatic evaluation of reality.
As with many others, the Zentropist feels strongly that parallels can be drawn between conduct in business and prosecution of warfare (which in itself is an extension of politics and statecraft, as Von Clausewitz observed), although rather than seeking the annihilation of one’s opponents / business rivals, it is better to subscribe to victory through superior performance in terms of products and services, marketing, and customer service and support (and for some businesses, pricing is certainly part of this matrix as well). In “meeting a swordsman,” it is vital that one seeks to uncover the motivations and intentions that underlie the other entity’s behavior, to provide insight into character and likely reactions to circumstances that may present themselves.
This is especially important when evaluating strategic or business partnerships and alliances, since those that seek harmonious and mutually beneficial relations understand that a “win/win” scenario must be the end goal which the parties pursue, yet some individuals and companies simply cannot do anything but pay lip service to this notion. For some, business, as with other aspects of life, is a zero-sum game in which the advancement of one’s aims is automatically at the expense of another’s. Those that subscribe to such theory will tend to be highly deceptive and sometimes amoral agents that only serve themselves and cannot be relied upon to uphold their end of any deal. You must be prepared to deal with such treachery, and one of the best means to do so is to limit your interactions wherever possible to avoid those that would employ the ancient strategy of, “To hold a sword behind the smile.”
A final take-away from this lesson is that the Zentropist does not suggest that deception or obfuscation has no legitimate role in business or personal affairs, nor is it inherently “dishonorable” behavior. To a certain degree in this instance, the ends can justify the means, and it is certainly one thing to mislead a competitor or business rival, for example, and another to betray a business partner, vendor, supplier or affiliate, especially for one’s financial gain. Ultimately, in one form or another, we must all answer for our actions and those that can operate with clean conscience due to the rightness of their actions will always be better served than those that seek to rationalize their self-serving or otherwise malevolent behavior.
And we all would do well to remember that, when confronting a swordsman, our own blade must be fast and true and without hesitation, for the “fluent blade cuts cleanly…”